Thai Enamel Kitchenware Series for Aroya
Aroya, a sub-brand of Thai First Enamel and advised by Taiwan Creative Design Center, was first established in 2018. Based on initial research by branding team VOCUIS on competitive product analysis, Thai dietary culture, brand positioning, and target customer profiles—Studio Shikai carefully studied traditional Thai tableware and dishes, and designed the Thai enamel kitchenware series for Aroya.
The Thai enamel kitchenware series includes a pot, steam pot, one-handed pot, dinner plate, soup bowl, sauce dish, fish plate, salad plate, fry plate, and condiment set. Retaining elements of traditional Thai ware in its soft rounded curves, we created a basic Thai kitchenware series that fuses Thai cooking traditions with the contemporary Thai lifestyle.
Aroya 是一個由台灣創意設計中心輔導第一珐瑯（THAI FIRST ENAMEL）建立的泰國餐廚具品牌，前期由品牌設計公司格斯肯瑞進行競品研究、泰國及亞洲飲食文化研究、品牌定位、客群定位以及消費者描述，後期由 Studio Shikai 進行菜系與烹飪器具研究，開發品牌產品系列。
珐瑯餐廚具系列包含湯鍋、單手鍋、蒸鍋、 個人餐盤與湯碗、魚料理盤、咖哩料理盤、快炒料理盤、醬料碟以及醬料罐，融合泰國傳統烹調器物之圓滑造型語彙，設計蘊含泰式文化的基本餐廚具。
Year 2018
Cilent 第一珐瑯 THAI FIRST ENAMEL CO., LTD.
Adviser 台灣創意設計中心 TAIWAN DESIGN CENTER
Branding Design 格斯肯銳 VOCUIS
Director ShiKai Tseng
Product Designer Elinda Chen, Yaya Huang
Material Carbon steel, Enamel
Dimension
Pot - Φ 220mm, H 100mm, 3.5L
Steam pot - Φ 200 mm, H 80 mm
One-handed pot - Φ 160mm, H 90mm , 1.5L
Dinner plate - Φ 230 mm , H 30 mm
Soup bowl - Φ 120 mm, H 60 mm
Sauce dish - Φ 80 mm, H 20 mm
Fish plate - Φ 250 mm, H 27 mm
Salad plate - Φ 190 mm, H 50 mm
Fry plate - Φ 230 mm, H 30 mm
Condiment set - Φ 60 mm, H 80 mm
The Thai enamel kitchenware series includes a pot, steam pot, one-handed pot, dinner plate, soup bowl, sauce dish, fish plate, salad plate, fry plate, and condiment set. Retaining elements of traditional Thai ware in its soft rounded curves, we created a basic Thai kitchenware series that fuses Thai cooking traditions with the contemporary Thai lifestyle.
Aroya 是一個由台灣創意設計中心輔導第一珐瑯（THAI FIRST ENAMEL）建立的泰國餐廚具品牌，前期由品牌設計公司格斯肯瑞進行競品研究、泰國及亞洲飲食文化研究、品牌定位、客群定位以及消費者描述，後期由 Studio Shikai 進行菜系與烹飪器具研究，開發品牌產品系列。
珐瑯餐廚具系列包含湯鍋、單手鍋、蒸鍋、 個人餐盤與湯碗、魚料理盤、咖哩料理盤、快炒料理盤、醬料碟以及醬料罐，融合泰國傳統烹調器物之圓滑造型語彙，設計蘊含泰式文化的基本餐廚具。
Year 2018
Cilent 第一珐瑯 THAI FIRST ENAMEL CO., LTD.
Adviser 台灣創意設計中心 TAIWAN DESIGN CENTER
Branding Design 格斯肯銳 VOCUIS
Director ShiKai Tseng
Product Designer Elinda Chen, Yaya Huang
Material Carbon steel, Enamel
Dimension
Pot - Φ 220mm, H 100mm, 3.5L
Steam pot - Φ 200 mm, H 80 mm
One-handed pot - Φ 160mm, H 90mm , 1.5L
Dinner plate - Φ 230 mm , H 30 mm
Soup bowl - Φ 120 mm, H 60 mm
Sauce dish - Φ 80 mm, H 20 mm
Fish plate - Φ 250 mm, H 27 mm
Salad plate - Φ 190 mm, H 50 mm
Fry plate - Φ 230 mm, H 30 mm
Condiment set - Φ 60 mm, H 80 mm
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